Marketing Meets Business & Law
Exploring where marketing, business, and law intersect
CURRENTLY EXPLORING
THE FOURTH STRIPE
Adidas v. White Fox Boutique
Adidas is currently suing White Fox Boutique over its four-stripe clothing designs, which Adidas claims are deceptively similar to its iconic three stripes.
This case brings together some really interesting aspects of marketing and law, including trademark infringement, brand identity, consumer confusion, and influencer marketing.
What caught my attention was how White Fox marketed its clothing and designs with actual Adidas products sometimes!
It also made me wonder why Adidas decided to take legal action against White Fox when other retailers like Glassons and Princess Polly, have also used similar ‘stripe’ designs.
I want to explore both sides of this case and understand where trademark law actually draws the line.
IN THE WORKS AT STUDIO S.
Case analysis on branding and trademark law.
Have you come across a marketing campaign that made you question the law behind it?